BLUE partnered with DOYLE to create a new digital experience for the Quebec-company. The website allows visitors to make an appointment with an optometrist, shop online for countless collections of eyewear and contacts, and much more! The agency conducted a comprehensive UX analysis to ensure the website merges both online best practices and a pleasant in-store experience. BLUE developed a helpful tool that assists users in preparing for an appointment through a guided navigation of the website’s features, such as choosing a style, identifying a faceshape, pinpointing the type of lenses required, reserving available frames, indicating the nearest boutique, etc.
The digital agency developed a custom content management system giving the DOYLE team the flexibility to manage collections, add promotional banners, view customer accounts and change boutique-specific details.